Abstract
In the fast-paced and dynamic world of social media
communication, misunderstandings frequently arise due to the absence of
non-verbal cues and the limited nature of online interactions. This paper
explores the role of politeness theory in resolving misunderstandings in social
media communication. Politeness theory, a pragmatic framework by Brown and
Levinson (1987), provides insights into how individuals manage and maintain
face in communication. By examining the use of politeness strategies in online
contexts, this paper highlights the importance of explicitness, pragmatic
adaptations, and politeness strategies in resolving conflicts and clarifying
intentions. It also discusses the challenges posed by the absence of non-verbal
cues and the potential for misinterpretation in digital interactions.
Understanding and employing politeness theory can enhance effective communication,
promote empathy, and mitigate misunderstandings in the ever-evolving landscape
of social media platforms. This paper emphasises the significance of
incorporating politeness as a tool for navigating social media communication
and fostering harmonious online interactions.
Keywords: Misunderstandings, Pragmatic Strategies, Politeness Theory, Social Media Communication, Resolving
DOI: 10.36349/zamijoh.2023.v02i02.004
author/ Zulfaa Yushau Waziri
journal/Zamfara IJOH Vol. 2, Issue 2
